B2C Services Web Copy

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The brief
Auto electronic specialists Merckeys needed to highlight their services and help their website get found online.
The process
Extensive product and competitor research
Keyword research
Website copywriting for the home page and services pages.
Inclusion of mini FAQs on service pages to answer common questions (great for SEO).
The outcome
With this project, I focused on pulling out MercKeys’ expertise, knowledge and customer service to showcase them as leaders in their industry to build trust and provide reassurance.
Given the complexity of each service, I kept the language simple with the primary goal to drive prospects to contact MercKeys to discuss their problem and ensure the right service is provided.
By including relevant keywords, they now feature on page one of Google for their primary offering.

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