The brief
CircleNet had a straightforward brief to rewrite the copy for the home page and services pages. As providers of IT support services, they needed to highlight the benefits without all the jargon.
The process
- Independent product and competitor research
- Keyword research
- Website copywriting for the home page and services pages.
The outcome
Using plain English, I rewrote the copy with a focus on how CircleNet’s services could make their customers’ lives easier. With a strategic SEO plan, Google rankings also increased for targeted key phrases, helping make it easier for people to find them online.
