B2B Product Web Copy

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The brief
Spire NZ needed to make an impact with as little copy as possible. I was inspired by their vision and happy to help.

The process
Following an extensive discovery call, I researched the industry by looking at the current competitive landscape and created a Copywriting Brand Guide detailing the company’s mission, keyword competition, tone of voice and content marketing opportunities, including backlink strategy. We then talked through the strategy and agreed upon the best content to use:
- Copywriting for the homepage
- Customer interview for case study
- Press release (which was picked up by the Otago Daily Times
- Article targeting primary keyword and aid social proof.
The outcome
An increase in ranking keywords and an increase in regional exposure, plus a content marketing strategy that Spire NZ can use and adapt as the company grows.

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